Marketing Trends are Shifting.
While everyone is focusing on the importance of new A.I. technology and ChatGPT, there are some marketing trends that are predicted to not see the light of day in 2023. Here is a list of what are considered the top five according to Hubspot. Take a look and see if they are in your wheelhouse and maybe should find their way out the door.
- We put high profile celebrity endorsements in the #1 spot on the list of dying marketing trends. It is tough to say, especially after seeing the stars that overran the recent Super Bowl commercials, but it is true. According to HubSpot, 44% of Gen-Zers and 38% of the millennials are not trusting celebrities like they used to. This results in the ever-growing emergence of marketers, in fact 58% of them, who plan to court macro influencers in 2023 instead.
- Everyone knows fake when they see it and this principle is garnering attention as more and more people are getting tired of Instagram aesthetics that filter, literally and figuratively, what real life looks like. This calls out a need for authenticity when posting on social media platforms. Keep an eye out for this shift that has already begun.
- Has there ever been anything that consumed more time with less return than audio chat rooms? While Clubhouse entered the scene like a tiger, it appears to be exiting all together with only 7% of Gen Z using it in the last three months. Twitter audio chat rooms and other platforms are no exceptions at this point. Why? Once again, in the quest for authentic content, users would prefer to chat with people more than with brands. There’s something about talking to (usually) a big name conglomerate that is hard to relate to. You’ll see marketers, 29% of them, straying away from it in 2023.
- Speaking of marketing innovations that took off initially but are now seeing a downturn, Metaverse advertising has taken its place in this category. Marketers were intrigued at first and, always eager to try something new, embraced it. The enthusiasm seems to be waning as reality sets in. The Metaverse can be hard to navigate. In a practical sense, expensive equipment and uncomfortable hardware have slowed the adoption. There is a possibility that this could reverse itself in the future as advertisers and consumers become more adept at managing it.
- We all know that attention spans are getting shorter and so should online videos. In fact, 96% of marketers agree that long-form videos are just not capturing audiences and that videos should be less than 10 minutes. Frankly, any thing over 3 minutes seems long to have a user engage with your product. If marketers can keep it tight, the reward will be the ability to have the consumer actually take in what you have to say.
Trends are always changing as products come and go but a trend that is definitely in, and possibly here to stay, is the ability to pivot.
Source: Hubspot
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