With the arrival of BERT, Google’s new algorithm, content that speaks to people in a human way takes its position front and center.
Estimated to impact 1 in 10 queries, BERT increases focus on long-tail keywords such as those used in voice-activated searches. As a result, the optimization tip for this, if in fact there even is one, is to write content that comes naturally and provides the best possible information for the user…quickly and easily understood. Write as if to be conversing and the rest falls into place.
Google is using this new algorithm to queue in on what the user is really looking for and deliver the best possible result.
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