We all know how important a contract can be. It defines what the agreement is so that there are no misunderstandings. It also clarifies expectations, eliminating questions and disputes later on.
Contracts between brands and influencers are created for this purpose. Here are some suggestions as to what they should include so that there are no gray areas when entering into a collaboration, making it a win-win for everyone.
- Photo usage: Who owns the images the influencer captures? Can the brand have unlimited access and usage? Is there anything in particular that the brand wants illustrated?
- Is geo-tagging required?
- Are there specific brand hash tags that should be used in the posts?
- Deadlines, dates and times: Is there a start and end date to the agreement or specific dates when posts should appear.
- What about competitors? Can the influencer feature a competitor during this timeframe? How long after the term of the contract will the influencer need to wait to feature a competitor?
- Are there any mentions or language that should be avoided?
- Is there an approval process for posts before going public?
- What is the total number of posts that can be expected? Where will they appear and in what format? (i.e.: Stories, platform, etc.)
- Can the content the influencer creates be used by the brand on their website or in another context such as a flyer (endorsement) or signage?
- Of course, what are the agreed upon costs and the terms of payment?
- The Federal Trade Commission is keeping an eye on sponsored content. Here are the rules and disclosure guidelines: https://bit.ly/38LwpBI
These are important considerations to protect everyone’s interests. Use them to build a great working relationship that continues well into the future.
#influencer #influencers #influencermarketing #blogger #bloggerinfluencer #brandmarketing
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